OAAA Reveals 2026 OBIE Awards Shortlist as the Industry’s Premier Creative Awards Return to New York

Creative luminaries Susan Credle and David Shing to host the 84th Annual OBIE Awards, celebrating the boldest ideas and honoring creative excellence in OOH

WASHINGTON, Sept. 02, 2026 (GLOBE NEWSWIRE) -- The Out of Home Advertising Association of America (OAAA) today unveiled the shortlist for the 84th Annual OBIE Awards, recognizing the most exceptional, creative and impactful work in out of home (OOH) advertising. This year’s shortlist represents the brands, agencies and creatives setting the standard for the medium and demonstrates OOH’s unique power to capture attention, shape culture and create meaningful connections in the real world.

“For eight decades, the OBIE Awards have celebrated the ideas that show what is possible when creativity meets the real world,” said Olivia Oshry, Chief Marketing Officer, OAAA. “This year’s shortlist reflects just how expansive that canvas has become, from powerful brand storytelling and experiential activations to exceptional craft, innovation and public service.”

This year’s shortlist was selected by a jury of leading creative voices from across the industry. The group included representatives from Microsoft, Wieden+Kennedy, 72andSunny, Giant Spoon, Goodby Silverstein & Partners, VML and The Kitchen North America, with PJ Pereira, Founder & Creative Chairman of Pereira O’Dell, serving as Chief Judge. Entries were evaluated based on the strength and clarity of the idea, excellence in execution and creative impact within the medium, with an increased emphasis this year on work that transcends format and creates meaningful cultural impact.

The announcement comes at a pivotal moment for the OBIE Awards. This October, the OOH industry’s longest-running awards program will return to New York City as a standalone event at The Museum of Modern Art (MoMA). The move marks a new chapter for the OBIEs, bringing the awards closer to the heart of the advertising and creative community and creating a dedicated stage for the work pushing the medium forward.

The evening will be hosted by industry visionaries Susan Credle and David Shing, bringing two of advertising’s most distinctive and influential voices to the OBIE stage. Susan Credle, former Chair and Global Chief Creative Officer of FCB and recipient of the prestigious Lion of St. Mark at the 2026 Cannes Lions International Festival of Creativity, has spent more than four decades shaping some of modern advertising’s most iconic and effective work. Her career has been defined by an enduring belief in the power of great ideas to create both cultural and commercial impact. David Shing has built his career at the intersection of creativity, technology and culture, challenging brands and the industry to think differently about how to earn attention, connect with people, and become part of culture.

“Great creativity has always been about earning attention with an idea people can’t ignore, and few canvases demand that more than out of home,” said Susan Credle and David Shing, 2026 OBIE Awards Co-Hosts. “The OBIEs celebrate the people and ideas that understand the power of the real world to surprise, provoke, delight and become part of culture. We’re thrilled to come together in New York to celebrate the work and creative talent continuing to push what’s possible in OOH.”

The 84th Annual OBIE Awards will take place Thursday, October 15, 2026, at The Museum of Modern Art (MoMA) in New York City. The celebration will bring together brands, agencies, creatives, media companies and industry leaders for an evening dedicated entirely to the ideas and people advancing creativity in OOH. OBIE Hall of Fame, Student OBIE, Craft, Bronze, Silver, Gold, and Platinum OBIE award winners will be revealed live during the October 15 ceremony.

For more information about the 2026 OBIE Awards, visit oaaa.org/obie-awards.

2026 OBIE AWARDS SHORTLIST

Anaconda on the Sunset Strip
Sony Pictures Motion Pictures Group, IMPACT powered by OMG, and Branded Cities
Category: Entertainment & Media OOH

Any Given Sunday
The Wendy’s Company, VMLY&R, and ODN
Category: QSR OOH

Apex
Netflix and Heritage Outdoor Media
Categories: Big Idea in OOH, Social Buzz, and Entertainment & Media OOH

Buy Diane’s Car
Bring a Trailer and PMG
Category: Contextual Brilliance

ChatGPT Billboard Campaign
OpenAI and Clear Channel Outdoor
Category: Technology OOH

Daniel Stowe Conservancy Rebrand Campaign
Daniel Stowe Conservancy and BooneOakley
Category: Travel & Hospitality OOH

Dior Flagship Grand Opening
LVMH’s Christian Dior Couture and JCDecaux North America, and Atlas Media Group
Category: Fashion & Luxury OOH

Don’t Settle for Partial Recovery
Methodist Rehabilitation and Extra Credit Projects
Category: Local Impact OOH

Everything’s Better with a British Accent
British Airways, Uncommon Creative Studio, and OUTFRONT Studios
Categories: Experiential & Immersive OOH and Visual Design & Art Direction

Fitness with Spotify
Spotify and Publicis Media
Category: Technology OOH

From Leaderboard to Finish Line
Peloton and PMG
Category: Entertainment & Media OOH

From Tokyo to Williamsburg Mural
Uniqlo, Hiroshi Masuda, and Overall Murals
Category: Retail Media & Commerce OOH

Game Faces
Munley Law and Up To Something
Category: Legal Services OOH

Gamma Light Show
Gamma and National Experiential
Category: Immersive Technology

Give Us the Finger
ŌURA, nice&frank, and Firefly Media
Category: Healthcare OOH

Grillo Pickles Summer Takeover
Grillo’s Pickles and billups
Category: Consumer Packaged Goods OOH

Hiring Colbert Campaign
National Marine Mammal Foundation and Adams Outdoor Advertising
Category: OOH for Good

Hologram Moonwalk Lessons to Promote “Michael” Biopic
Lionsgate, Pretty Big Monster, Proto Hologram
Category: Immersive Technology

Hoppers
The Walt Disney Studios and BIEN
Category: Motion & Animation

IAMS Healthy Weight Cat – Collapsing Billboard
IAMS and Grand Visual
Category: Contextual Brilliance

IKEA Unpackaged Goods
IKEA, Rethink, and billups
Category: International OOH

Jurassic 7-Eleven Activation
7-Eleven, Imagine, and Midnight Oil
Category: Entertainment & Media OOH

Jurassic Park Real-Time Dinosaur Interactions
Comcast Xfinity, Omnicom, and Visual Feeder
Category: Immersive Technology

Made the Hard Way
Red Wing Shoes, Wieden+Kennedy New York, and NPARALLEL + Atomic Props
Category: Production & Build Craft

Need Braces?
Lakeside Dental Care and Lamar Advertising Company
Category: Local Impact OOH

New to Missoula
Whitefish Credit Union and Up To Something
Categories: Big Idea in OOH, Creative Effectiveness, and Local Impact OOH

Nike 2025 North America Marathons
Nike, Wieden+Kennedy Portland, and billups
Categories: Contextual Brilliance and Copywriting

Oreo Walks
Mondelēz and VML
Categories: Contextual Brilliance, Retail Media & Commerce OOH, and Consumer Packaged Goods OOH

Paris in LA
Sézane and Inwindow
Categories: Fashion & Luxury OOH and Production & Build Craft

Pepsi Wild Cherry and Cream
PepsiCo and Midnight Oil
Category: Consumer Packaged Goods OOH

Pitstop
Billie, Quan Media Group, and Pearl Media
Category: Consumer Packaged Goods OOH

Prada Rooftop MIA Takeover
Prada, Genevoism, and FlyBy Ads
Category: Fashion & Luxury OOH

Reale Actives Interactive Puzzle Piece Billboard
Reale Actives, CNC Agency, Quan Media Group, and Pearl Media
Category: Social Buzz

Scrubs “Pillboard”
ABC Entertainment, MACH27, and OUTFRONT Media
Category: Production & Build Craft

Severance Cold Harbor Mural
Apple TV and Colossal Media
Category: Visual Design & Art Direction

Smooth Deliveries
IAMS, Ones Mars – a Publicis Groupe Agency, and Lamar Advertising Company
Category: Consumer Packaged Goods OOH

Steph Curry Shoots the Moon
Random House Publishing Group and Known
Category: Big Idea in OOH, Social Buzz, and Creative Effectiveness

Swiffer Keep NYC Out of NYC Apts
Procter & Gamble, Saatchi & Saatchi and PG ONE
Categories: Creative Effectiveness and Copywriting

The Boys Drone Show Finale
Amazon Prime Video, Amazon Creative Team, and Outdoor Solutions
Category: Motion & Animation

The Denver Climate Project – Do more. Do less. Do something.
City of Denver Office of Climate, Sustainability & Resiliency, and Sukle Advertising & Design
Category: OOH for Good

The Last Coke in the Desert
The Coca-Cola Company and VML
Category: International OOH

The Mandalorian & Grogu Times Square
The Walt Disney Studios, The M Factor, and OMG23
Category: Social Buzz

The Super Mario Galaxy Movie Installation
Universal Pictures, Illumination, and City Eventions
Category: Visual Design & Art Direction

The Thing that Makes Anything A Thing
Canva, Quality Meats Creative, and The Resize Guys
Category: Technology OOH

They’ll Never See Us Coming
Broussard Knoll Law Firm and Out of Home Creative
Category: Legal Services OOH

Uber Teen Accounts
Uber, Special Group, and do it outdoors
Category: Contextual Brilliance

Verified Closer Than You Think
United Airlines, 72andSunny, and Firefly Media
Categories: Contextual Brilliance and Programmatic & Real-Time OOH

Vintage Taxi BLITZ NYC - "Nicolas Cage is Spider-Noir"
Amazon Prime Video, Amazon Creative Team, and Good Traffic
Categories: Experiential & Immersive OOH, Entertainment & Media OOH, and Production & Build Craft

We Come in Peace AR Window
TV4 and Ocean Labs
Category: International OOH

Welcome to Fabulous
Las Vegas Convention & Visitors Authority and R&R partners
Category: Travel & Hospitality OOH

Wendy’s Tendy’s
The Wendy’s Company and VML
Categories: Social Buzz and QSR OOH

When Your Diet Hits the Wall
Friday’s, CSquared Social, and OUTFRONT Studios
Category: Pharma OOH

Wittaburger
Whataburger and Up To Something
Category: QSR OOH

You Must Love Coke
The Coca-Cola Company, VML, and Grey
Category: International OOH

YSL Beauty LIBRE Berry Crush Mural
L’Oréal USA, NPARALLEL + Atomic Props, and Colossal Media
Category: Fashion & Luxury OOH

Zootopia 2: Welcome to the Wild
The Walt Disney Company, OMG23, and Clear Channel Outdoor
Category: Entertainment & Media OOH

About the Out of Home Advertising Association of America (OAAA)
The Out of Home Advertising Association of America (OAAA) is the national trade association representing the out of home (OOH) advertising industry. OAAA’s mission is to protect, promote, and advance the medium through government affairs and advocacy, industry research and market intelligence, brand and agency engagement, and industry leadership and convening. OAAA works to ensure OOH’s essential role in the modern media mix by advancing standards, aligning the industry around shared priorities, and shaping the future of OOH. Founded in 1891, OAAA serves more than 850 member companies, including media owners, advertisers, agencies, ad tech providers, and suppliers. The association is headquartered in Washington, D.C., with offices in New York City. For more information, visit oaaa.org.

Media Contact:
Cassady Nordeen
cassady@purposenorthamerica.com